Twice a year the fashion community of brands, buyers, designers, and celebs converge on Las Vegas for three days of tradeshow madness, vip events, and lots of schmoozing (and boozing). The hoodiepeople team went to Magic for the first time in Aug 2008, just a few months before we launched, in search of our first brand partners, and we have been every year since. Now More more of our time is dedicated to meetings with current brands but we still make a big effort to walk the show and scout out cool new brands. Like tech, fashion is all about the new new thing, so these events are crucial for staying ahead of the curve and making sure we are connecting with the freshest new brands in the world.
This year was especially strong, with a lot of new energy and excitement stemming from a strong retail holiday season and some signs the limping consumer economy is starting to find it stride. With the trusty iPhone in hand here are a few of of the sights I snapped at the show.




On the product side we had a major focus on getting more solid color hoodie styles and found some excellent brands. The biggest standout on the solid side was Groceries, a eco/organic/hemp clothing maker (think american apparel with an organic twist).
On a more mainstream tip, we also locked up Puma as a official brand partner and will be launching a full collection of Puma t-shirts, hoodies, and jackets very soon. Lots of our awesome brand partners were there showing some amazing new styles for fall 2011. Look out for a huge increase in Rusty Wired Series hoodies, new Zoo York styles, and some amazing gear from Original Penguin.
Overall Magic was a lot of fun, a lot of work, and lots of walking around….
Tags: project show, slate, streetwear, tradeshow, wwwmagic 2011