Gwen Stefani is so dope. It seems like everything she touches turns gold. No Doubt is sick, her solo album Love Angel Music Baby is sick, LAMB is sick, and in 2005 she unveiled Harajuku Lovers for the ladies as an extension to LAMB. Harajuku actually refers to a specific area of Shibuya, Tokyo where self-expression pushes the envelope of Japanese fashion norms. Harajuku is like no other place on earth and a hot zone for Tokyo’s youth.

Gwen’s experiences in Harajuku along with adding actual ‘harajuku girl’ back-up dancers into her solo career as a music artist led to the concept of Harajuku Lovers. The names of her backup dancers are Love, Angel, Music and Baby. Their influence comes out with the use of lovable phrase prints like ‘Ready, Steady, Love’ and ‘fatal attraction to cuteness’. In a Harajuku Lovers hoodie you will feel like you are actually in Harajuku listening to Gwen’s music, while knowing you look extra fly! We chose four ‘must have’ for your enjoyment Harajuku Lovers Brit Biker Hoodie, Harajuku Lovers Ready Hearts Tooth, Harajuku Lovers Ready Steady Girls Hoodie, and Lovers Leopard Hoodie by Harajuku Lovers. So, take your time looking at all four and I’m sure you will find one or two you absolutely love.

Who is dim mak? DJ Steve Aoki Kid Millionaire is the mack in the underground music and fashion scene. Steve started out produced and spinning records in college, now he runs Dim Mak Records and The Dim Mak Collection out of Los Angeles, California.

The Dim Mak Collection started in 2006 as a highly exclusive apparel brand for those who live life ‘outside the box’, demand originality, and love everything fresh. Even the name, Dim Mak, rocks. It means ‘death touch’ and was inspired by martial arts legend, Bruce Lee. Dim Mak is popular amongst celebrities such as Lindsay Lohan, DJ AM, and nightlife socialites because it’s rare.

There is just something special about having a hoodie that you know isn’t available to everybody and their mama. You can’t just go to the mall find a ‘word of mouths’ hoodie. You’ll need an ear to the streets to find this kind of brand. They add a dope musical influence into their fashion offering consumers cutting edge apparel and you can follow the incredible mixed urban beats they throw down at the club. See whats going on this week www.steveaoki.com!

Good thing we are here for you! Hoodiepeople.com is stoked to be stocking Dim Mak for our ladies and to be working with the guys at Dim Mak. Thanks to Steve and Andrew for making it happen.

For all you die hard surfers waking up at 6am to beat the crowds or for those who would rather catch the excitement from the sand our sitka hoodies are here! Based in Victoria, B.C. Sitka makes surfboards and apparel designed for use, comfort, and style. Sitka’s apparel is based off five different characters and the concept of dreams. They are so dope that WGSN’s trend report noted Sitka as one the the hottest brands for spring 2009.  I can’t emphasize the quality of these hoodies enough. Everything about these hoodies from the stitching to the linings and detail will impress you. We couldn’t be happier with these hoods and hope that you like them as much as we do.  Thank you Sitka!

Sitka

Urban fashion for men and women really doesn’t get better than Upper Playground. Based in San Francisco, California, they take artwork from a variety of groundbreaking artists and turn it into highly exclusive pieces of apparel. Upper Playground was founded in 1998 and has blown up all over the west cost. Within the product line they offer apparel, housewares, books & film, gallery art, and prints! Here are some of the artist they feature: sam flores, estevan oriol, premium, superFishal, Twelve Grain, David Cloe, Cody Hudson, Ricky Powell, Greg “Craola” Simkins, Alex Pardee, Yoni, Herbert Baglione, Basco, boogie with artCOUP and more.

On Wednesday, October 2nd 2008 Upper Playground open it’s first retail store in NYC. The store is located in the East Village and it features a huge indoor mural by David Cloe. Upper Playground also blesses Berkeley, Sacramento, Los Angeles, Portland, London, and Seattle with retail stores. And now, you can shop for your favorite Upper Playground hoodie right here at www.hoodiepeople.com! We are proud to be working with the team over at UP…Props to Mickey Darius for plugging us into the game! CLICK ON THE PICS TO SHOP: