The Tenderloin Project x Black Scale from Sean Desmond on Vimeo.

via hypebeast.com

Breakout SF urban clothing company BLACK SCALE launched a limited edition t-shirts and a hat collection benefiting the Tenderloin Project.  New BLACK SCALE store opened in San Francisco this week. hope to see some from black scale hoodies on hp soon…

There isn’t another rapper in the game right now more real, raw, honest, or revolutionary than Immortal Technique. He is the epitome of a true artist who has never compromised his integrity, a difficult task to maintain in the cut throat music business. He had previously been offered deals by Sony and Def Jam, but turned them both down stating that he “wanted control of his own music.” This is a stand rarely if ever taken by rappers who eventually become completely controlled by the labels that own their music. 

Immortal Technique’s lyrics primarily focus on issues such as poverty, racism, politics, religion and social class. For an MC attempting to reach audiences with lyrics that greatly differ from the average topics in Hip Hop, his verses expressing deep insight on many social issues are a welcome change. What separates Immortal Technique from other artists typically known as “political” or “conscious” rappers is his fearlessness to speak on issues considered taboo in the main stream. On the track “Bin Laden“, Technique delves into America’s involvement in affairs of the Middle East and touches on theories on the 9/11 attacks. He has the freedom to speak his mind without worrying about corporate sponsors or label demands. Immortal Technique address other topics of relevance by storytelling with intrinsic themes in poverty and social class. The song “Dance with the Devil” tells the story of young man’s aspirations to rise from impoverishment while dealing with the many obstacles associated with hood life.

Fans of Hip Hop who are interested in thought provoking music will enjoy the collection that Immortal Technique has to offer. He currently has three albums to date: Revolutionary volumes 1 and 2, and Third World where he explores a wide range of topics while also staying in tune with current events. He doesn’t concentrate too much on style, but naturally provides substance and depth to his music while displaying a wealth of knowledge unmatched by his peers.

By Mansa Motif @ www.ofoneculture.com

10 Deep hoodies have arrived at hoodiepeople.com and we are fired up to be offering a brand that our whole team has been rockin and pushin hard to get on the site. 10.Deep or Tenth.nyc is a downtown New York  apparel line that started back in 1995. Basically the company has been rippin it up since day one and has carved out a strong niche by blending premium cuts, fabrics, and designs with a gritty New York street style.

In quickly reading up on the brand I caught this quote, which is their company moto:

forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one’s peers.

to kick things off for the holiday’s we launch four fresh 10 Deep hoodies, check em out here and be on the look out for lots to come.

A cheap hoodie that’s warm, super cool, and will last for years…I like the sound of that! Check out the deals on our SALE page. There are lots of great buys for men, women, and kids.

Nikita First Class Hoodie

Sitka Stereo Flannel Hoodie

Analog UAV

DC London Sweater

Upper Playground Sir Hoodie

Part 2 of our Celebrity Hoodie Sightings blog shows us why hoodies are essential pieces for any celebrity’s wardrobe. You can dress them up or you can hide in them! We’ve got a pretty good mix of celebs getting creative with their hoodies and just like the first blog post this one’s just as juicy, stylish, and fun!

Katey Perry keeping it real in a charcoal gray zip hoodie

Brad Pitt layered up with a black zip hoodie

Shia LaBeouf representing LA in a Dodgers pullover hoodie

Rihanna making hoodies sexy

Rihanna undercover in a gray zip hoodie

Reese Witherspoon on the move in a casual gray zip hoodie

Megan Fox looking cool in a wrap hoodie with Brian Austin Green

Justin Timberlake hits the streets in a gray zip hoodie

Jennifer Aniston bundled up in hoodie land

Jennifer Aniston hiding in her hood

Chris Pine dodging traffic in a blue zip hoodie

Jessica Simpson in a super casual Dallas Cowboys pullover hoodie

Is she shopping or taking out the trash? Who cares…cool hoodie Jessica!

Buy your next hoodie at www.hoodiepeople.com and get 15% off any purchase by using this coupon code: celebsighting

The Jack Frost Hoodie from Sitka Surfboards launched about a month a ago and sold out almost instantly, which is not at all surprising, this is one freshest hoodie jackets we have ever had.   A huge big delivery just arrived and we expect them to sell out just as fast.  One touch of the super lux Sherpa lining and you will fall in love with the jacket, it is hands down the softest Sherpa I have ever felt.  The styling is really nice as well, deep navy blue outer shell, fully lined billed hood, and a sturdy zipper pulls provide a rich well-made feel.

This hoodie jacket is from Sitka’s Fall/Winter collection which has been one of their strongest yet and is really catching on with people all over.  We have been lovin Sitka’s fresh west coast style ever since we met them at a show a few years ago, so its really awesome to see everthing taking off.  Sitka clothing is amazingly well built and will be a staple of your wardrobe for years to come.  Jack Frost is no exception.

Check the links above for more pics and all the product details.

Super Fresh Deal

Nor Cal Nautical Hoodie

35% OFF | Was $63, Now $40

Deal Ends November 13th, 2009

Free Shipping!

hoodiepeople loves the kids…check out one of our many hoodies  specially designed for children

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Appaman Heavy Hoodie in Steel                                     Tea Collection Sno Flugen Hoodie

We currently live in a time where most rappers are no more than manufactured constructs built and assembled by their record labels. Style, substance and truth are all thrown to the way side for fabrications used to paint a picture of a character that doesn’t exist. Beneath the surface of main stream Hip Hop, there are a number of rappers serving as polar opposites to their counterparts who dwell above ground, one of them being Brother Ali. The Minneapolis born MC not only delivers a wide range of topics and content, but offers a unique style and tenacity that is unseen in many rappers today praised by the masses.

Brother Ali is an incomparable individual indeed, he was born with a rare condition called Albinism, a disorder that causes lack of pigmentation normally seen in skin, hair and eyes. There has been debate and confusion surrounding his race and ethnicity due to his condition that he has been forced to address constantly. One thing that has been prevalent in his response to this particular dilemma and others in his life is his honesty, a quality that has been lost in today’s Hip Hop. His most celebrated release, “Undisputed Truth”, supports the claim of its title as Ali allows his listeners into his personal life with songs about his divorce, homelessness, custody battles, and his racial identity. It is a rarity for rappers to delve so deep into their private affairs, but Brother Ali welcomes listeners into his world with descriptive lyrics and clear imagery. On the song “Faheem”, Ali speaks to his son about their situation being homeless and in poverty.  “I just pray you don’t remember us sleeping on the floor/and me cleaning mouse droppings outta your toys/it took a lot of hard for us to get where we at/and young man we ain’t quittin’ at that.”

Ali has video titled “Uncle Sam Goddamn“, a track with an indepth look at America’s horrible past of genocide and murder. The dreadful yet actual images of enslaved Africans and native Americans in the video serve as a perfect back drop to Ali’s lyrics as he holds this country to task for its past crimes. ”Welcome to the United Snakes/The land of the free, the home of the slave.” The sentiments expressed in this song are those you would expect to hear from artists like Dead Prez, Ice Cube or Nas, not from a white rapper born in Minneapolis. The production on this track, like most of his others, has a very soulful sound to it that Ali compliments perfectly with his melodic rhyming style where it almost sounds like he’s singing some of his lyrics. With his willingness to get personal with his audience through his music and express his opinions on the ills of society, Brother Ali brings an element to the rap game that has been missing—-Undisputed Truth.

Mansa Motif @ http://ofoneculture.com/

Check out our New TRIPLE 5 SOUL hoodies…let us know what you think…