One of the newest and fastest growing brands on the underground urban fashion scene is none other than tokidoki.   It was created in 2005 by Simone Legno, an Italian artist, and has been steady gaining steam since.   tokidoki has made its impression in the game with cartoon graphic gear relying mainly on Japanese anime inspired characters.   One of the keys to success has been their ability to collaborate with a wide range of companies like New Era, Levi’s, T-mobile, X-box and others.  tokidoki features a broad range of products including sunglasses, bags, toys, skate boards and of course, HOODIES!

Check out all of our tokidoki hoodies, Click Here

Check out the gear coming out of Elm Company.  They carry everything from hoodies, beanies, hats, t-shirts  to flannels.  Elm represent another great example of the versatility we are seeing from skateboard inspired clothing.  Hip-hoppers, hipsters, preppies, and skateboarders alike are all rocking Elm gear.  Not only does this company put out some sick clothing, they are backed by major professional skateboards like Theotis Beasley, Andrew Langi, and snowboarders like Hana Beaman and Freddy Aystbo.  Check out the Elm Company hoodies at hoodiepeople.com

31 Days of Awesome Hoodie Deals
Save 40% Aug 1-10 | 30% Off Aug 11-20 | Save 20% Aug 21-31
Coupon Code: SchoolDaze

Tokidoki x Marvel Allstars Hoodie

Official Marvel Comics pullover hoodie designed by Simone Lengo. Features all your favorite heroes on front screen print, Marvel heroes hood lining, Captain America screen print on lower right back, brand labels and patch.

• New Summer 2010
• Embroidered Logo in Black Thread on Sleeve
• Tokidoki x Marvel Patch on Pocket
• Brand Label at Waist
• 80% Cotton 20% Polyester
• Color: Grey Heather
• Machine Wash and Dry
• Model is Wearing Size: LARGE

In a continued effort to support the community and fundraising for just causes, hoodiepeople.com wants to let its community know about the MyPart organization (www.mypart.me).  MyPart is a brand that resonates with all in doing their part for a variety of fundraising initiatives through the country. MyPart assists organizations and individuals in their fundraising efforts using text-to-give as the fundamental method.  The world witnessed the power of text-to-give when millions of dollars were raised for the survivors of Haiti, specifically an amazing $5 million in just over two days.  People across America donated between $5 to $10 because they believed in the cause and wanted to contribute by doing their part. Each year organizations use a variety of fundraising initiatives to generate revenue for specific causes.  However, the future of fundraising will focus on and use technology more than ever before.  Nearly 90% of Americans own mobile phones (CITA Wireless Quick Facts, 2009).  Additionally, text messaging has become an all but ubiquitous part of American life.  As a result of mobile phones being the one device that most people keep handy at all times, text messaging offers non-profit organizations a powerful technology resource for fundraising, recruitment, and engagement (The Chronicle, Philanthropy 2010).

MyPart believes in social responsibility and considers it a top priority.  Their commitment to social responsibility is evident by its professional activities, as well as the contribution it makes to the many communities where it conducts business.  It was developed to ensure individuals and organizations have a low cost method of fundraising available, and that clients can easily access the service at all times by providing an easy to remember four-digit number along with a simple key word developed toward your cause.

MyPart seeks opportunities to assist organizations and support its partner’s commitment to giving back to their communities.  MyPart offers organizations a suite of solutions that enable organizations to connect with their existing, new and younger supporters via instant messaging.

If you work for an organization or know anyone that could benefit from this service, please contact the MyPart team at info@mypart.me or call 415.671.6343.

Time for a little spring skating! The new Even Smith: Skateboarding Is Forever video is sick. Here’s a little background on Evan’s career sent over from the rad team over at DC.

March 24, 2010 – (Vista, CA) – DC announces the launch of Evan Smith’s Skateboarding Is Forever (SIF) full-length video part today. Originally from Orlando, FL, Evan now calls Pittsburgh, PA home. Already in his career, Evan claimed a win at the 2008 Damn AM and for the past year he has been traveling worldwide filming his SIF part. When he’s not skating Evan spends his time making music.

For more about Evan check out his new interview at http://www.dcshoes.com/sif/#/evan-smith-interview1/.

Visit www.hoodiepeople.com for the latest DC skate hoodies. | 10% off all DC hoodies. Coupon Code: sif

Tags: dc hoodies, evan smith sif, hoodiepeople.com, skateboarding

Today I went out to Oakland to meet up with our Burton and Analog reps to check out the Fall 2010 apparel collections.  Most of the time its a bit of a hassle to go to these meetings when most of the buying happens at tradeshows or from the catalog, but I really like going out to met our peeps at Burton because they are really nice, they work out of an amazing showroom filled with awesome snowboards and cool clothing, and it s close by.  The big loft space is pretty much exactly what I hope to move into some day for hoodiepeople HQ.  The pictures above are Burton’s new retro ad campaign that I really liked and the last pic (second row on right) is of two really old Burton Snowboards, literally some of the first ones ever made.  Apparently the owner of Big Dreams is a huge collector and the boards are worth a few grand each.  Thats it for now, a little slice of life at hoodiepeople.com.

Tags: Big Dreams, burton, Burton retro ads

hoodiepeople.com asked friend and “Purpose Finder” Jullien Gordon to take a quick break from his nationwide college tour to give our readers some helpful information on how to achieve success.  Jullien Shared with us the following tip on “networking”.  For more of Jullien’s work, check him out at Purpose Finder

True networking is all about facilitating a new flow of energy. It is about creating a channel and currency between two energetic beings that is mutually beneficial to both sources. Oftentimes we qualify our ability to network by the number of business cards we have sitting on our desk at home, but that is a false measurement. Our social capital is our ability to mobilize our network to move in a unified direction, whether it is by garnering (social, intellectual, or financial) resources from them and/or their networks.

The key to developing more social capital is learn how to plug in. Plugging in is 20% about what you say when you actually meet someone for the first time and 80% about what happens afterward. We have 4 choices when we meet someone new:

1. 2-way: They plug into what we’re doing and we also plug into what they’re doing
2. 1-way: They plug into what we’re doing only
3. 1-way: We plug into what they’re doing only
4. No way: No exchange (except meaningless business cards)

In order to effectively plug in, there are a few things that you should do.

1. Have a story to tell.

When someone asks you “What do you do?” don’t just give them your job title (ie doctor, lawyer, banker). Instead, share your purpose with them. The more clear you are, the easier it is for your new friend to hear where they can plug-in to what you’re doing.

2. Ask about their story.

Honestly, I suggest asking questions into you find a deeper bond and a compelling reason for the two of you to plug-in to each other’s lives afterward. If after interviewing the person you still can’t find a link inlet or outlet, think of all of your friends that this person could potential plug-in with.

3. Have something to give.

By giving them something (anything) you automatically activate the law of reciprocity. When people receive something for free, they feel inclined to give back. Lasting relationships start with small commitments and exchanges that get bigger over time. Simple gifts to consider include referrals to a person, website, organization, event, or book that you think is relevant to them or a genuine affirmation about them and their purpose.

4. Have something to recruit to.

Always have an upcoming opportunity to deepen their relationship with you like a monthly dinner at your house or a current project. Make them say “no”. (Note that it is harder for people to say “no” if you’ve done #3.) By inviting them into your world, they will get an opportunity to know you more intimately by seeing you in your element which will deepen the relationship.

Everyone has inlets and outlets that may energize you. Don’t let another potentially beautiful relationship pass you by without trying to plug-in.

By   Jullien Gordon

www.julliengordon.com

http://www.facebook.com/jullien

While its a bit of a stretch to think Spring is here we are starting to see the early spring deliveries come in and we can’t wait any longer to announce a few of the major new brands joining the hoodiepeople family.  The fall and holiday seasons were very big and we launched nearly 10 new brands in November and December 2009 alone, including Marc Ecko, Famous Stars, Playback Clothing, Diamond Supply Co., Elm, Supra, KR3W and more.  It wouldn’t be right if we didn’t open 2010 with the same intensity.

So what fresh brands are launching on hoodiepeople.com Spring 2009?  Here are a few to wet your hoodie appetite:

Tokidoki is one of the hottest brands in the world right now and started as a personal website of founder and creative mastermind  Simone Legno. After moving from Rome to LA Legno has built an entire world of Tokidoki including some of most sought after collaborations in the universe with names like Karl Lagerfield, Hello Kitty and new for spring 2010 Marval. www.tokidoki.it

We all remember original Penguin polos from back in the day, and the brand has stayed true to its design roots and is once again making a huge splash.  Original Penguin perfectly balances quirky 70’s colors and patters with modern cuts and a major emphasis on quality fabrics and construction.  The 2010 lines from Penguin look amazing and we are extremely happy to have fresh Penguins hoodies for you. www.originalpenguin.com

Hailing from Sweden and originally making aa name for themselves with their epic headphones WeSC WeAretheSuperlativeConspiracy has been growing like crazy in the US over the past 5 years and is already a major player in Europe.  They describe the brand as  a Street-Fashion brand for Intellectual Slackers and they have gained a loyal global fan base by staying very true to the brands focus and working alongside freinds and fans to promote it. The apparel is extremely current on a global scale and reaches people with a very positive and unique message. www.wesc.com

What I like most about each of the new brands is that they all have a strong cult following of real like minded people that love the style and lifestyle and get out in the streets to represent it.  The authenticity of the three brands has obviously contributed to their success and helps them stay real through the growth.  Additionally each of the brands does a lot of cool work with hoodies and offers customers something unique, style driven, and cool. Big thanks t all the peeps we have been working with at Penguin, WeSc, and Tokidoki.

Tags: hoodies, new spring hoodies, original penguin, tokidoki, WESC

Let’s welcome Rocawear to hoodiepeople.com! Created by Jay-Z and Roc-A-Fella records in 1999, Rocawear is hip hop clothing done right. We’re getting started by featuring their 10th Anniversary Diamond Collection hoodies. The Metro hoodie has an angled zip up design, lined hood, and a pieced together body which actually came out perfectly.

The Diamond hoodie is a basic zip up featuring a fashionable heather charcoal color with finishing details like a custom zipper pull, drawcords, and leather 10th anniversary chest label. Check out these hoodies and more on www.hoodiepeople.com

Tags: diamond celebration, hoodiepeople.com, hoodies, rocawear

New Alpinestars Championship Series Hoodies

Alpinestars launched the Championship Series hoodies in 2009 reaching back to the brands deep roots in motorcycle racing.  Def capturing the spirit of the track and winners circle.  Check out the all the fresh new Astars hoodies at hoodiepeople.com.

Tags: alpinestars, alpinestars hoodies, astart hoodies, championship series