One of the newest and fastest growing brands on the underground urban fashion scene is none other than tokidoki.   It was created in 2005 by Simone Legno, an Italian artist, and has been steady gaining steam since.   tokidoki has made its impression in the game with cartoon graphic gear relying mainly on Japanese anime inspired characters.   One of the keys to success has been their ability to collaborate with a wide range of companies like New Era, Levi’s, T-mobile, X-box and others.  tokidoki features a broad range of products including sunglasses, bags, toys, skate boards and of course, HOODIES!

Check out all of our tokidoki hoodies, Click Here

TURF DANCING in the RAIN – Oakland, CA

Dancers are No Noize (red jacket), Man (back jacket), BJ (striped shirt), Dreal (white shirt).

Directed and edited by Yoram Savion
http://www.YAKfilms.com

Music by Erk tha Jerk!!
Twitter.com/erkthajerk
Facebook.com/erkthajerk

unrelated but interesting – The Back to School Daze Hoody Sale in on now. Every fresh to death hoodie at hoodiepeople.com is on sale. Save 40% Aug 1-10, 30% off Aug 11-20, 20% the rest of the month. Coupon code: SchoolDaze

Tags: bay area, dance, oakland, turf daning, video

In a continued effort to support the community and fundraising for just causes, hoodiepeople.com wants to let its community know about the MyPart organization (www.mypart.me).  MyPart is a brand that resonates with all in doing their part for a variety of fundraising initiatives through the country. MyPart assists organizations and individuals in their fundraising efforts using text-to-give as the fundamental method.  The world witnessed the power of text-to-give when millions of dollars were raised for the survivors of Haiti, specifically an amazing $5 million in just over two days.  People across America donated between $5 to $10 because they believed in the cause and wanted to contribute by doing their part. Each year organizations use a variety of fundraising initiatives to generate revenue for specific causes.  However, the future of fundraising will focus on and use technology more than ever before.  Nearly 90% of Americans own mobile phones (CITA Wireless Quick Facts, 2009).  Additionally, text messaging has become an all but ubiquitous part of American life.  As a result of mobile phones being the one device that most people keep handy at all times, text messaging offers non-profit organizations a powerful technology resource for fundraising, recruitment, and engagement (The Chronicle, Philanthropy 2010).

MyPart believes in social responsibility and considers it a top priority.  Their commitment to social responsibility is evident by its professional activities, as well as the contribution it makes to the many communities where it conducts business.  It was developed to ensure individuals and organizations have a low cost method of fundraising available, and that clients can easily access the service at all times by providing an easy to remember four-digit number along with a simple key word developed toward your cause.

MyPart seeks opportunities to assist organizations and support its partner’s commitment to giving back to their communities.  MyPart offers organizations a suite of solutions that enable organizations to connect with their existing, new and younger supporters via instant messaging.

If you work for an organization or know anyone that could benefit from this service, please contact the MyPart team at info@mypart.me or call 415.671.6343.

Peck the Town Crier is a good ol friend of ours at hoodiepeople.com. Check out their new music video UNDERWEAR. It’s a funky jam with a super funny video. Hope you enjoy it!

www.peckthetowncrier.com

Tags: hoodiepeople.com, peck the town crier, underwear

2nd Annual Hoodiepeople.com Hoodie Drive 2009

150 Golden Gate Ave, San Francisco

Clothing donations welcome at the door

Monday – Friday 8:30- 4:30pm

Free Clothing Program 415-241-2600

The 2nd Annual Hoodie Drive was another small victory for www.hoodipeople.com. We surpassed last year and showed up at St. Anthony’s with 100 warm pieces of clothing including items from our own closets. It was actually raining while unloading the hoodies and there were lots of homeless people, including women and small children, squeezing under store over hangings for shelter. Seeing families in the cold is no joke and showed us first hand how bad homelessness gets. When we got inside the worker behind the glass said, “Oh, wow. Those will be gone quick.” Experiences like these certainly make us want to do more and re-confirm why we do this each year. Our bin had hoodies, sweaters, jackets, and rain coats donated at hoodiepeople.com’s One Year Anniversary Party. We had donations from Triumph 4th Street in San Rafael, CA again this year too. Stay tuned for our 2010 3rd Annual Hoodie Drive, we plan on turning up it up a notch and colaborating with more businesses such as the One Warm Coat Drive seen in the video below.

1st Annual Hoodie Drive 94 hoodies and jackets

Tags: hoodie drive, hoodiepeople.com, hoodies, san francisco, st. anthony's foundation

Our friend Eddy DiBiase rippin the ollie heel-flip in Duality reversible black hoodie from Sitka.

Big thanks to Eddy and my sister Nuriya for shooting and posting this awesome skate clip.

Check more hoodiepeople fan news and updates on facebook: http://facebook.com/hoodiepeople

Tags: Duality reversible black hoodie, Eddie DiBiase, ollie heel-flip, sitka, sitka skate hoodie, Skate Video

Haiti Earthquake Relief T Shirts from Jedidiah

50% of the proceeds go directly to Compassion International and their efforts to provide assistance to families and children devastated by the earthquake.

Order yours today, help people in need and get a fresh t-shirt too. order at hoodiepeople.com

In 2004, Jedidiah created the Hope Collection line of apparel to help raise awareness and money for various social  and humanitarian and has raised over $328,963 as of September 30, 2009. 

Many thanks to Jedidiah for stepping up and producing these amazing t-shirts and setting everything up. You guys are true to the cause and wave the flag of compassion and hope high!

check out all the great hoodie pics on flickr

all images remain the exclusive property of the original artists, all rights reserved, check the Creative Commons licences on each image for more info.

Tags: flickr, hoodie art, hoodies, pictures

The Tenderloin Project x Black Scale from Sean Desmond on Vimeo.

via hypebeast.com

Breakout SF urban clothing company BLACK SCALE launched a limited edition t-shirts and a hat collection benefiting the Tenderloin Project.  New BLACK SCALE store opened in San Francisco this week. hope to see some from black scale hoodies on hp soon…

Tags: black scale, Black Scale x The Tenderloin Project Video, san fransisco, Tenderloin Project

Part 2 of our Celebrity Hoodie Sightings blog shows us why hoodies are essential pieces for any celebrity’s wardrobe. You can dress them up or you can hide in them! We’ve got a pretty good mix of celebs getting creative with their hoodies and just like the first blog post this one’s just as juicy, stylish, and fun!

Katey Perry keeping it real in a charcoal gray zip hoodie

Brad Pitt layered up with a black zip hoodie

Shia LaBeouf representing LA in a Dodgers pullover hoodie

Rihanna making hoodies sexy

Rihanna undercover in a gray zip hoodie

Reese Witherspoon on the move in a casual gray zip hoodie

Megan Fox looking cool in a wrap hoodie with Brian Austin Green

Justin Timberlake hits the streets in a gray zip hoodie

Jennifer Aniston bundled up in hoodie land

Jennifer Aniston hiding in her hood

Chris Pine dodging traffic in a blue zip hoodie

Jessica Simpson in a super casual Dallas Cowboys pullover hoodie

Is she shopping or taking out the trash? Who cares…cool hoodie Jessica!

Buy your next hoodie at www.hoodiepeople.com and get 15% off any purchase by using this coupon code: celebsighting

Tags: brad pit black zip hoodie, chris pine blue zip hoodie, jennifer aniston hoodie, jessica simpson cowboys pullover hoodie, justin timberlake gray zip hoodie, katey perry zip hoodie, megan fox wrap hoodie, reese witherspoon gray zip hoodie, rihanna gray hoodie, rihanna hoodie dress, Shia LaBeouf dodgers pullover