Oct 13 2008
dim mak means death touch
Who is dim mak? DJ Steve Aoki Kid Millionaire is the mack in the underground music and fashion scene. Steve started out produced and spinning records in college, now he runs Dim Mak Records and The Dim Mak Collection out of Los Angeles, California.
The Dim Mak Collection started in 2006 as a highly exclusive apparel brand for those who live life ‘outside the box’, demand originality, and love everything fresh. Even the name, Dim Mak, rocks. It means ‘death touch’ and was inspired by martial arts legend, Bruce Lee. Dim Mak is popular amongst celebrities such as Lindsay Lohan, DJ AM, and nightlife socialites because it’s rare.
There is just something special about having a hoodie that you know isn’t available to everybody and their mama. You can’t just go to the mall find a ‘word of mouths’ hoodie. You’ll need an ear to the streets to find this kind of brand. They add a dope musical influence into their fashion offering consumers cutting edge apparel and you can follow the incredible mixed urban beats they throw down at the club. See whats going on this week www.steveaoki.com!
Good thing we are here for you! Hoodiepeople.com is stoked to be stocking Dim Mak for our ladies and to be working with the guys at Dim Mak. Thanks to Steve and Andrew for making it happen.
