In 2005 Gwen Stefani unveiled HarajukuLovers for the ladies as an extension to LAMB. Harajuku actually refers to a specific area of Shibuya, Tokyo where self-expression pushes the envelope of Japanese fashion norms. Gwen’s experiences in Harajuku along with adding actual ‘harajuku girl’ back-up dancers into her solo music career led to the concept of Harajuku Lovers. In a Harajuku Lovers hoodie you will feel like you are actually in Harajuku listening to Gwen’s music, while knowing you look extra fly!